Scope of Development of Fashion

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Scope of Development of Fashion

Based on the elaboration of the above definitions, the scope of the substance of the fashion subsector can be divided by the type of process and its volume, the type of product, the functioning of the product, as well as the market segment.

Substantially, fashion can be divided by type of process, be it industrial, traditional, made to order or ready to wear.

1. Industry. Is the process of making fashion products industrially / manufacturer.

2. Traditional. Is the process of making fashion products with traditional techniques, manually or what is commonly called handmade / units.

Products made based on industrial and traditional processes are usually textiles, fragrances, and cosmetics.

3. Made to order. Is a type of process of making special fashion products to order, from individuals or groups, or in other words done for private clients, whose product results can be divided by volume, including:

a. Tailor Made is a fashion product that in the manufacturing process begins with special measurements and finishes based on orders per individual.

b. High Fashion or adibusana is a tailor made fashion product, but made with more complicated workmanship techniques, using high-quality materials, and a more detailed finishing process so that the process can take longer.

c. Uniform or uniform, which is a similar fashion product that is made in large quantities and functions as a uniform of a certain company or group.

4. Ready to wear, also called ready-to-wear, which is the process of making fashion products that are made based on standard / general sizes and the results are marketed as ready-to-use products. This ready-to-wear product has market purpose specifications related to style, taste and economy class and is the most consumed product by the general public. Ready to wear products can be grouped by volume as follows.

a. Deluxe or luxury, that is, the design of designers who are "designer labels", with a limited quantity of production made.

b. Mass product or mass product, which is the work of designers / private companies with a larger quantity of production. 

Mass products are of two types:

i. Second label, is the creation of designers;

ii. Private label, is the creation of the garment industry.

The naming of made to order and ready to wear is usually only for clothing, accessories, and footwear products. 

Fashion and footwear products can then be subdivided based on their use function into casual wear, active sports wear, formal wear, occasional wear, lingerie, bridal, muslim wear, and maternity wear.

1. Casual Wear is a type of fashion product that functions as clothing for daily activities ranging from overalls/ dresses, rain / trench coats; tops such as blazers, bomber jackets, cardigans, jackets, sweaters, sweat shirts, t-shirts; and bottoms such as skirts, trousers, pullovers, short sleeves shirts, jumpsuits, cargo pants, shorts, and jodphur pants.

2. Active Sports Wear is a type of fashion product that serves as a special fashion for sports activities such as: swimwear, tracksuits/training suits, skiwear, ice jersey t-shirts, leggings, boxers, singlets, stirups, wind breaker jackets, gymnastic suits, and martial art suits.

3. Formal Wear is a type of fashion product that not only functions as a formal dress, but also as a dress for certain activities (occasional wear) such as weddings (bridal). This type of product is usually in the form of evening / cocktail / party wear to national clothing / national costumes.

4. Lingerie is a type of intimate fashion product such as lingerie and sleepwear.

5. Muslim Wear is a type of fashion product specifically made based on sharia / Islamic religious rules, which is not transparent, does not show curves, is closed except for the face and palms, not long dangling so that it can be stepped on, not animal/human motifs or stylization/stylization forms of the second form to the provision that women's clothing does not resemble men's clothing and vice versa.

6. Maternity is a type of product used specifically for women who are pregnant to breastfeeding.

From the scope of the substance of the fashion subsector depicted above, it can be said that the scope of the fashion field is very wide. To achieve maximum results, it is necessary to determine the focus of development, namely ready-to-wear products, especially clothing, accessories, and footwear, with several reasons as follows.

  • Ready to wear products are able to meet the rapid needs of the market according to changes in people's lifestyles.
  • Ready to wear type products also have the ability to be absorbed by a wider market so as to significantly increase economic value.
  •  The trend of many couturiers who have switched to ready-to-wear products.

The types of fashion products are then divided by gender and age range included in the market segment. The divisions include: baby, infant, toddler, kids, pre-teen, teenager, young adult, adult, ladies wear, and men's wear.

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